This Is What I Do
Nicole
Founder and CEO, The Collective Itstechnicole · Botanicole · Children's Media Division · Quote Apparel Line
THE COMPLETE ARCHITECTURE OF A MULTIDIMENSIONAL CREATIVE ENTERPRISE
Psst... if you're reading this, it's because you asked what I do and your tone had notes. Whole luggage, actually. No worries though. No hard feelings. If the question came with a little doubt, a little smallness, or a little "I've already decided who you are" energy, I just wanted to make sure you had the full picture. Not to prove you wrong. Just to let you see clearly. Take your time. Read at your own pace. The receipts aren't going to read themselves.
Before You Ask "What Do You Do?" Again
Let me answer the question you're really asking.
The condescension I get from people? That's what happens when someone with a job meets someone with a vision. They don't have the vocabulary for it yet.
You see someone who doesn't punch a clock at a single job and you wonder how that adds up to a living. You see creative work and assume it's hobby-adjacent. You see multiple streams and imagine they're all trickles.
Here's what I actually am:
I am the CEO of a privately held creative conglomerate operating across media, technology, wellness, publishing, design, and commerce. I employ no staff but myself, yet I deliver the output of an entire agency. I have spent over a decade skill-stacking across disciplines until the combination became its own category.
But before we get to the numbers, I need you to understand something.
The titles, the verticals, the brands... none of that appeared overnight. There's a story behind the architecture. A season of invisible work that built everything you're about to see.
Read it by clicking here: The Work You Don't See
and then come back here...
The work I do doesn't fit on a business card. It requires a portfolio. It requires a map.
This is that map.
By The Numbers
28 active service verticals
4 proprietary brands
2 primary business entities
1 creative infrastructure
Infinite applications
The Brand Ecosystem
ITSTECHNICOLE
Creative Professional Services Division
Full-spectrum creative and digital services for individuals, entrepreneurs, and businesses.
This is the engine. Where strategy meets artistry. Where your résumé gets you in the door and your brand keeps you in the room. Writing, design, media, technology, marketing, and commerce all under one roof, because you shouldn't need six vendors to execute one vision.
Tagline: Strategy meets artistry.
Function: Revenue-generating creative agency model
Clientele: Individuals, small businesses, entrepreneurs, nonprofits, corporations
BOTANICOLE
Holistic Wellness Division
A sanctuary for those seeking balance through plant-based living, emotional healing, and mindful practice.
Wellness isn't a trend here. It's a discipline. Guided meditation, hypnosis, emotional intelligence coaching, plant-based lifestyle guidance. Content that heals as it informs. Services that rewire and restore.
Tagline: Nourishing body, mind, and spirit.
Function: Healing practice and wellness education platform
Clientele: Individuals seeking transformation, corporate wellness programs, retreats
CHILDREN'S MEDIA DIVISION
Publishing and Animation Division
Original children's books and animated content that entertain, educate, and represent.
Representation matters in the earliest stories we tell. This division exists to put Brown children at the center of imaginative, educational, affirming narratives. Currently in book format, with an animated series in active development.
Tagline: Stories that see every child.
Function: Intellectual property development and publishing
Clientele: Young readers, families, educators, licensing partners
QUOTE APPAREL LINE
Apparel and Lifestyle Division
Iconic, culturally resonant quotes on T-shirts that let people say it with their chest.
This isn't merchandise. This is wearable language. Phrases that the culture already lives by, put on fabric so people can wear the conversation out loud. Original art. Real words. Unapologetic presence.
Tagline: Wear the conversation.
Function: Print-on-demand e-commerce and original merchandise
Clientele: Individuals seeking culturally relevant, quotable apparel
The Complete Service Catalog
Every offering. Every capability. Every way I show up in the world professionally.
DIVISION ONE: WRITING AND EDITORIAL SERVICES
Itstechnicole Creative Professional Services
01 | Résumé Writing and Career Documents
Professional résumés, cover letters, LinkedIn bios, federal résumés, and career portfolios crafted to get you noticed. This isn't template work. It's strategic positioning. I study your industry, your goals, and your unique value proposition, then translate your experience into language that hiring managers and algorithms both respect.
Capabilities:
ATS-optimized résumé writing
Executive-level career summaries
Federal résumé formatting
LinkedIn profile overhauls
Cover letters that tell stories
Career portfolios for creative industries
Ideal Client: Job seekers at any level, career changers, executives, federal applicants
02 | Children's Book Authoring
Original children's books that do more than rhyme. They resonate. Stories that center underrepresented voices while delivering universal themes of curiosity, courage, and connection.
Capabilities:
Original manuscript development.
Age-appropriate storytelling (toddler through middle grade)
Cultural consultation and authentic representation
Rhyming and rhythmic text specialization
Educational component integration
Self-publishing guidance
Illustration direction and collaboration
Ideal Client: Parents, educators, publishers, fellow authors seeking collaboration
03 | Content Writing and Copywriting
Words that work. Blog posts, articles, website copy, newsletters, product descriptions, email sequences, social captions, video scripts, and brand manifestos. I don't just write. I translate your voice into something that connects, converts, and communicates with clarity.
Capabilities:
SEO-optimized web content
Brand voice development and documentation
Email marketing sequences
Sales page copywriting
Product descriptions that sell
Newsletter content strategy
Long-form editorial
Ghostwriting
Ideal Client: Brands, entrepreneurs, content creators, publications
04 | Manuscript Editing
Full editorial support for books, memoirs, devotionals, academic work, and creative projects. I work with your voice, not against it, preserving your unique expression while elevating structure, flow, and precision.
Capabilities:
Developmental editing (big-picture structure, pacing, character, argument)
Line editing (sentence-level clarity and flow)
Proofreading (final polish before publication)
Manuscript evaluation and feedback
Query letter preparation
Submission package consultation
Ideal Client: Authors, academics, memoirists, aspiring published writers
05 | Memorial and Tribute Programs
Compassionate, beautifully designed funeral programs, obituaries, memorial booklets, and celebration of life materials. I understand that this work happens during one of life's most difficult moments. Sensitivity and timeline flexibility aren't optional. They're built in.
Capabilities:
Funeral program design and layout
Obituary writing and editing
Memorial video tribute creation
Photo selection and restoration
Digital memorial websites
Guest book design
Timeline-sensitive rush service
Ideal Client: Families in bereavement, funeral homes, celebrants
06 | Blogging and Long-Form Editorial
Strategic blogging services for brands and individuals who understand that depth still matters. Topic ideation, research, writing, and publishing support across lifestyle, wellness, business, faith, culture, and technology categories.
Capabilities:
Content strategy and editorial calendars
Ghostwritten blog posts
Series development
SEO keyword integration
Repurposing long-form content into social media content
Guest post writing
Thought leadership pieces
Ideal Client: Brands building authority, thought leaders, publications
DIVISION TWO: VISUAL ART AND DESIGN
Itstechnicole Creative Professional Services
07 | Graphic Design and Brand Identity
Design that communicates who you are before you say a word. Logos, brand kits, business cards, flyers, banners, brochures, event graphics, digital ads, and full visual identity packages. I don't just make things pretty. I make them strategic.
Capabilities:
Logo design and iteration
Complete brand identity systems
Print collateral (business cards, letterhead, brochures)
Digital assets (social graphics, email headers, web graphics)
Event materials (flyers, programs, signage)
Presentation decks
Brand style guide documentation
Ideal Client: Startups, established businesses rebranding, event organizers, nonprofits
08 | Fine Art and Original Illustration
Original visual artwork spanning digital and traditional mediums. Available for prints, custom commissions, licensing, and collaboration. My artistic voice is distinctive, versatile, and immediately recognizable.
Capabilities:
Digital illustration
Traditional media (ink, marker, mixed media)
Custom portrait commissions
Book illustration
Editorial illustration
Art licensing for products
Print sales (limited editions and open editions)
Ideal Client: Collectors, brands seeking custom imagery, publishers, product manufacturers
09 | Video Editing
Full video editing services for content creators, businesses, and personal projects. From raw footage to finished product, including color grading, audio mixing, captioning, transitions, and platform-optimized exports.
Capabilities:
Short-form editing (Reels, TikTok, Shorts)
Long-form editing (YouTube, courses, presentations)
Multi-camera editing
Color grading and correction
Audio cleanup and mixing
Captioning and subtitles
B-roll integration
Platform-specific optimization
Ideal Client: YouTubers, course creators, businesses, event documentarians
10 | Motion Graphics and Visual Effects
Animated graphics that elevate video content. Intros and outros, explainer animations, lower thirds, kinetic typography, social media templates, and branded motion content.
Capabilities:
Logo animation
Title sequences
Explainer videos
Social media motion templates
Lower thirds and text animation
Kinetic typography
Transitions and effects
Ideal Client: Video creators, brands, educators, marketers
11 | Photography
Portrait, lifestyle, product, and brand photography with an eye for authentic storytelling. I don't just photograph subjects. I capture presence, personality, and purpose. Professional editing and delivery included.
Capabilities:
Personal branding sessions
Headshot photography
Product photography for e-commerce
Lifestyle and candid coverage
Event photography
Photo editing and retouching
Print and digital delivery
Ideal Client: Entrepreneurs, authors, product-based businesses, brands
12 | Quote Apparel Design
Iconic, quotable phrases on T-shirts designed to let people say it with their chest. Not merchandise. Wearable language. Original art on fabric that speaks the culture fluently and lets the wearer be fully, unapologetically seen.
Capabilities:
Original quote and design creation
Print-on-demand fulfillment
Limited runs and drops
Custom merchandise for events and groups
Design licensing
Wholesale inquiries
Ideal Client: Individuals seeking authentic, quotable apparel; groups needing custom designs
DIVISION THREE: MEDIA AND PERFORMANCE
Itstechnicole Media Division
13 | Voiceover Services
Professional voiceover for commercial ads, explainer videos, audiobooks, e-learning modules, IVR systems, YouTube content, and more. A warm, versatile voice with natural pacing, emotional intelligence, and professional-quality home studio delivery.
Capabilities:
Commercial voiceover (broadcast and digital)
Audiobook narration
E-learning and training modules
YouTube and social media voiceover
IVR and phone system recording
Character voices
Remote direction and collaboration
Ideal Client: Ad agencies, content creators, publishers, corporations, educators
14 | LoFi Music Production
Original LoFi music production for content creators, YouTube channels, podcasts, study playlists, and background ambiance. Mood-specific tracks crafted to match your brand's vibe: chill, focused, nostalgic, or uplifting.
Capabilities:
Original beat creation
Mood-specific composition
Licensing for digital content
Royalty-free options
Custom track creation
Album and EP production for streaming platforms
Ideal Client: Content creators, podcasters, YouTube channels, wellness brands
15 | Meme Creation and Comedy Content
Culturally sharp, share-worthy meme content that makes people laugh and then immediately send it to the group chat.
Comedy that speaks the truth sideways.
Created with a comedic voice rooted in over two decades of cultural observation, timing, and wit.
Capabilities:
Original meme creation
Brand-voice comedy content
Social media humor strategy
Viral-ready content production
Series and recurring comedy formats
Comedic copywriting
Workshop facilitation (comedy as authentic expression)
Ideal Client: Brands that want to be funny without being embarrassing, creators who need to stop taking themselves so seriously, anyone who wants content that actually gets shared
16 | Children's Animation Series Development
Original animated series concept in active development, featuring compelling characters, culturally relevant storylines, and universal themes of curiosity, courage, and community. Seeking production partners, investors, and licensing opportunities.
Capabilities:
Original IP development
Character design and world-building
Pitch deck creation
Episode writing (biblical and series)
Co-production partnerships
Licensing and merchandising strategy
Ideal Client: Animation studios, streaming platforms, production companies, investors
DIVISION THREE: MEDIA AND PERFORMANCE
The "Tech in Technicole" Division
17 | Smart Home Setup and Consultation
Full smart home design and installation consultation. From smart lighting and thermostats to voice assistants, security systems, entertainment integration, and whole-home automation. I make your space work smarter for your actual lifestyle.
Capabilities:
Smart lighting design and installation
Voice assistant setup (Alexa, Google, HomeKit)
Smart thermostat installation
Security camera and doorbell setup
Whole-home audio
Entertainment system integration
Automation routines and scenes
Ongoing tech support
Ideal Client: Homeowners, renters, small businesses, anyone overwhelmed by smart tech options
18 | Tech Consulting for Non-Tech Entrepreneurs
Breaking down complex tech tools and platforms into simple, actionable plans for entrepreneurs who want to leverage technology without the overwhelm. I translate tech into human language.
Capabilities:
Software and app recommendations
Workflow optimization
CRM selection and setup
Email marketing platform setup
Website platform guidance
Digital organization systems
Tech stack audits
Ongoing tech support retainer
Ideal Client: Entrepreneurs who know they need tech but don't know where to start
19 | eCommerce Store Setup and Management
Setup, management, and optimization of online storefronts across platforms including Shopify, Etsy, Amazon, and WooCommerce. Product listing optimization, imagery coordination, inventory management, and sales strategy consultation.
Capabilities:
Platform selection guidance
Store setup and design
Product listing optimization
Inventory management systems
Payment gateway integration
Shipping and fulfillment setup
Analytics and sales tracking
Ongoing store management
Ideal Client: Product-based businesses, creators launching merchandise, established stores needing optimization
DIVISION FIVE: WELLNESS AND HOLISTIC HEALING
Botanicole Wellness Division
20 | Plant-Based Living Coaching
Guidance and coaching for transitioning to and thriving within a plant-based lifestyle. This isn't about perfection. It's about sustainable, joyful alignment between values and eating habits.
Capabilities:
Transition coaching (new to plant-based)
Meal planning support
Pantry resets and grocery guidance
Recipe discovery and modification
Dining out strategies
Family transitions
Sustainable habit-building
Nutritional fundamentals (coaching support, not medical advice)
Ideal Client: Individuals curious about or committed to plant-based living, families navigating dietary shifts
21 | Guided Meditation and Hypnosis
Personalized and group guided meditation sessions combined with therapeutic hypnosis for a complete inner experience. Designed to reduce stress, quiet the mind, restore emotional equilibrium, and go deeper into subconscious reprogramming for lasting change.
This is not relaxation theater. This is rewiring.
Meditation Capabilities:
One-on-one guided sessions
Group meditation facilitation
Corporate wellness programs
Retreat and event meditation
Custom recorded meditations
Theme-specific sessions (anxiety, sleep, focus, grief)
Hypnosis Capabilities:
One-on-one hypnosis sessions
Habit change (smoking cessation, overeating, patterns that won't quit)
Anxiety and stress reduction
Confidence and self-esteem building
Sleep improvement
Grief and transition support
Custom session development
Recorded sessions for ongoing practice
Ideal Client: Individuals seeking stress relief and deeper personal change, organizations prioritizing wellness, retreat centers, anyone who has tried willpower alone and is ready for something that actually works
22 | Emotional Intelligence Coaching
One-on-one and group emotional intelligence development. Building self-awareness, empathy, interpersonal skills, and resilience. For individuals navigating life transitions and professionals seeking to lead with heart and strategy.
Capabilities:
EQ assessment and baseline development
Self-awareness work
Empathy and interpersonal skills
Conflict navigation
Leadership EQ coaching
Life transition support
Group workshops
Corporate team development
Ideal Client: Leaders, teams, individuals navigating change, anyone seeking deeper self-understanding
23 | Holistic Wellness Content and Education
Wellness blogs, video content, social media, courses, and educational resources centered on plant-based living, natural health, mental wellness, and conscious living. Content that heals as it informs.
Capabilities:
Wellness blog writing
Educational video content
Social media wellness education
Digital course creation
Workshop development
Speaking engagements
Resource curation
Newsletter content
Ideal Client: Wellness brands, platforms seeking content, individuals seeking education
DIVISION SIX: COMMERCE AND EXPERIENCE
Itstechnicole Commerce Division
24 | Amazon Storefront and Affiliate Management
Amazon storefront curation, affiliate link strategy, product research, and listing optimization. Turn your recommendations and niche expertise into passive and active income streams through Amazon's ecosystem.
Capabilities:
Amazon Storefront design and curation
Affiliate link strategy
Product research and selection
Listing optimization
Content creation for Amazon
Analytics and performance tracking
Ideal Client: Influencers, content creators, bloggers, anyone with an Amazon affiliate account
25 | Custom Gift Baskets and Curated Gifting
Thoughtfully curated custom gift baskets for any occasion: birthdays, corporate gifts, new baby, sympathy, self-care, wellness, holidays, and more. Every basket is intentionally assembled with quality, personality, and love.
Capabilities:
Custom curation for any occasion
Corporate gifting programs
Wedding and event favors
Wellness and self-care baskets
Sympathy and remembrance gifts
Local and artisanal product sourcing
Delivery coordination
Branded corporate gifts
Ideal Client: Individuals seeking meaningful gifts, corporations with gifting needs, event planners
26 | eCommerce Storefront Owner
Owner and operator of active eCommerce stores featuring original products, digital downloads, merchandise, and curated collections across multiple platforms. I don't just consult on e-commerce. I live it daily.
Capabilities:
Digital product sales (guides, planners, courses)
Physical merchandise
Print-on-demand fulfillment
Multi-platform presence
Real operational experience
Ideal Client: Customers seeking original products; fellow entrepreneurs seeking mentorship from someone actively doing it
27 | Social Media Management
Full-service social media management including content calendars, graphic creation, caption writing, scheduling, engagement, and analytics reporting. Available for Instagram, Facebook, TikTok, LinkedIn, Pinterest, and X.
Capabilities:
Content calendar creation
Graphic and video content production
Caption writing and storytelling
Hashtag strategy
Engagement and community management
Analytics tracking and reporting
Growth strategy
Platform-specific optimization
Ideal Client: Brands, entrepreneurs, organizations who need consistent, strategic social presence
28 | Marketing Strategy and Brand Development
Comprehensive marketing plans, campaign strategy, audience targeting, brand positioning, and growth road maps for small businesses, entrepreneurs, and nonprofits looking to build lasting visibility.
Capabilities:
Brand positioning and messaging
Audience identification
Marketing campaign strategy
Content strategy
Launch planning
Growth road maps
Competitive analysis
Budget planning and ROI tracking
Ideal Client: Businesses ready to move from sporadic marketing to intentional strategy
